what’s important in design consulting

I have been thinking a lot about UX and Agile User Experience Design (read: smaller, faster, most instantly successful) business services.

Here’s my take on what we as a design community need to look at in 2008.

• Refresh the look ‘n’ feel and branding for clients – quickly
  
• Redesign the structure at a “screen’ and ‘map’ level -to show measurable ROI
  
• Strategy – the roadmap that will mediate our client’s future in these rocky times
  
• Metrics to increase for our clients:
  

  • Adoption
    
  • Productivity
    
  • Deployment rates
    
  • Conversion rates
    
  • Calls to action
    
  • Effectiveness
    
  • Efficiency
    
  • Usability
    
  • Satisfaction