what’s important in design consulting

I have been thinking a lot about UX and Agile User Experience Design (read: smaller, faster, most instantly successful) business services.

Here’s my take on what we as a design community need to look at in 2008.

  • Refresh the look ‘n’ feel and branding for clients – quickly
  • Redesign the structure at a “screen’ and ‘map’ level -to show measurable ROI
  • Strategy – the roadmap that will mediate our client’s future in these rocky times
  • Metrics to increase for our clients:

    • Adoption
    • Productivity
    • Deployment rates
    • Conversion rates
    • Calls to action
    • Effectiveness
    • Efficiency
    • Usability
    • Satisfaction