Guy Kawasaki: Enchantment



Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.

The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.

Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.

If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page.

Here’s what the experts are already saying about Enchantment:

Richard Branson

“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
Sir Richard Branson, Founder of the Virgin Group

“Read this book to create a company as enchanting as Apple.”
Steve Wozniak, co-founder of Apple

Steve Wozniak
Robert Scoble

“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”
Robert Scoble, Rackspace Videoblogger

“Kawasaki provides insights so valuable we all wish we’d had them first.”
Robert B. Cialdini, author of Influence: Science and Practice

Robert Cialdini
Phil Zimbardo

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”
Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business

Jane Applegate
Michael Gartenberg

“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.
Michael Gartenberg, Research Director, Gartner