What started as a quick status update network is now a primary social network with hundreds of millions of users. Let’s have a look at what this network has changed.
1. Customer Engagement – It’s now much easier and way more public. Help desks have been aided by Twitter immensely. Great examples include Best Buy’s Twelpforce & Comcast Cares.
2. Forced Listening – Companies now need to have a few eyes on Twitter in case buzz turns bad, like copying someone else’s design.
3. Marketing Paradigms – Twitter helped bring marketing and customer service closer because the need for dialogue with customers.
4. Word of Mouth – Though the reasons people talk about brands hasn’t changed, Twitter has made billions of these conversations public. Now conversation volume and sentiment are valued KPIs.
Read more about what Twitter has changed at Simply Business.