Company at Asana

The Team

Dustin Moskovitz is the co-founder of Facebook and was a key leader within the technical staff, first in the position of CTO and then later as VP of Engineering. Dustin attended Harvard University as an Economics major for two years before moving to Palo Alto, California to work full-time at Facebook.

Justin Rosenstein last worked at Facebook as a tech lead and engineering manager on projects from presence solutions for businesses to back-end site-performance to front-end abstractions. Prior to that, he was a product manager at Google for three years, leading projects in Google’s communication and collaboration division. Before that, he majored in math and got part way through a master’s in computer science at Stanford.

Malcolm Handley worked at Google on Android, focusing on its support for syncing data with the Internet, after working on Google Earth and Mobile Maps. Prior to that he studied computer science in New Zealand and then worked at

Greg Slovacek worked at Google on vertical search experiences within Calendar and Maps, in addition to working on Flu Trends and the accounts system. He was previously an engineer at and studied computer science at Brown University.

Jerry Phillips is Asana’s first non-technical hire; she wears many hats including office manager, user operations rep, and part-time muse. Jerry brings comfort, creativity, and efficiency to Asana’s physical and intellectual spaces, leveraging her long-standing passion for environment creation and degree in Psychology from Stanford University.

Jack Stahl worked on the Data Team at Yelp, where his favorite project was Review Highlights. He’s one of Asana’s many math majors and handful of Stanford alums. Jack’s ♥ for organizations extends beyond the Asana family to his Asana-powered co-op household and Burning Man camp.

Avital Oliver worked in a great variety of environments since he started coding as a child, including a large-scale re-implementation of the Israeli Air Force tactical information system. As a life-long lover of mathematics, he founded the School of Mathematics in Brooklyn, an environment where anyone can study, discuss, explore and experience mathematics. He holds a bachelor’s in computer science and a master’s in mathematics.

Kris Rasmussen most recently was the chief architect at Aptana where he led engineering and product efforts on a new set of developer services. He is also the co-founder of Rivalmap, an enterprise collaboration company, and has worked for a number of other software companies in leadership and engineering roles including Microsoft. Kris studied computer science and math at UCLA.

Stephanie Hornung has over 7 years experience
in User Experience Design in both freelance and startup
environments, with an expertise in user interface, graphic design
and illustration. She has a bachelor’s from University of Michigan
and a master’s of Information from UC Berkeley.

Theresa Singh joined Asana as the first in-house recruiter. As a talent strategist for early stage tech startups, she ran her own recruiting firm for several years before joining Asana. Previously, she worked for the Science & Innovation Network of the UK Government and Institute of International Education on programs ranging from climate change policy to computer literacy for women in the Middle East. She holds a BA in Post Colonial Literature from Mills College.

Donnie Thompson is Asana’s chef who has a passion for food and strives to use organic, local, and seasonal ingredients whenever cooking. He has spent time honing his culinary skills at luxury restaurants and resorts in San Diego, Alaska and most recently in Lake Tahoe. He is a classically trained chef earning his degree in culinary arts from the International Culinary Institute of California, San Diego.

S. Alex Smith came to Asana from Facebook. At Facebook, Alex was on the Data Science team and worked primarily on machine learning. Alex holds a Ph.D. in mathematics from UCLA.

Jackie Bavaro is Asana’s product manager. Most recently she worked to improve local searches on Google. Before that she was at Microsoft on the SharePoint team where she worked on collaboration features. Jackie double majored in computer science and economics at Cornell.

David Braginsky joins Asana from Facebook, where he worked on a variety of projects including newsfeed infrastructure, large scale machine learning, and mobile. Prior to Facebook, he worked as a software engineer and tech-lead at Google, as well as numerous startups. He studied computer science at UCLA and Stanford.

Kenny Van Zant was the SVP and Chief Product Strategist for SolarWinds (NYSE: SWI), where he helped pioneer the bottom-up model for selling software and SaaS into enterprises and SMBs. Previously, Kenny was EVP of Marketing and GM of Communications for Motive (NASD: MOTV), and the co-founder of BroadJump (acquired by Motive), which he led to $60M in revenue and 350 employees within 3 years. Kenny has a BS in Electrical and Computer Engineering from UT Austin.

Board and Advisors

Aditya Agarwal is a Director of Engineering at Facebook, where
he helps oversee the engineering team, new product design, and
architecture. As an early Facebook engineer, he wrote the initial
Facebook Search Engine and co-authored popular
open-source RPC framework Thrift. Prior to Facebook, Aditya worked on self-healing
databases at Oracle. Aditya holds master’s and bachelor’s degrees in Computer Science from
Carnegie Mellon University.

Marc Andreessen is
one of the few to pioneer a software category used by over a billion
people, and one of the few to co-found two billion-dollar companies.
Marc co-created the highly influential Mosaic Internet Browser,
co-founded Netscape, served as AOL’s Chief Technology Officer, and co-founded Opsware
(formerly Loudcloud). Marc currently co-chairs the board of Ning and sits on the boards of Facebook and eBay.

Matt Cohler
is a General Partner at Benchmark. Matt was one of Facebook’s first five employees and served most recently as VP of Product Management, helping drive strategy, organizational growth and product direction. Before that, Matt served as VP, general manager, and founding-team member at LinkedIn; was a consultant at McKinsey; and worked in Beijing for AsiaInfo,the telecom provider that built China’s Internet infrastructure.

Ronald Conway was recently named #6 in the Forbes Magazine Midas List of top deal-makers. He founded the Angel Investors LP funds whose investments included: Google, Ask Jeeves, Paypal, Good Technology, and Opsware. Ron co-founded Altos Computer Systems and took it public in 1982. Ron has served/serves on Boards/Advisory Boards including: Plaxo, Photobucket, Digg, Ask Jeeves, Facebook, Zappos, and StumbleUpon.

Adam D’Angelo was previously VP Engineering & CTO at Facebook, and is now a founder of Quora. He has a BS in Computer Science from Caltech.

Joe Green is the co-founder and president of Causes, the largest online platform for activism, with over 70 million users on Facebook and MySpace. Previously, Joe founded Essembly, and served as a grassroots political organizer for federal, state, and local campaigns. Joe graduated from Harvard in 2006 with a degree in Social Studies.

Ben Horowitz is best known for co-founding and running, as its President and Chief Executive Officer, Opsware Inc. In 2007, he sold Opsware to Hewlett-Packard for $1.6 billion in cash. Following Opsware, Horowitz spent one year at Hewlett-Packard as Vice President and General Manager in HP Software. Prior to Opsware, he was one of Netscape’s first product managers and served as Vice President of AOL’s eCommerce Division.

David Jeske is formerly an Engineering Director at Google and co-founder of email support CRM startup Neotonic, acquired by Google in 2004. David has managed two top-100 websites, Yahoo Groups and, focusing on Internet scalability, reliability, and performance. He has 15 years experience in software engineering, management, and technical direction.

Mitch Kapor is the founder of Lotus and
designer of Lotus 1-2-3, the “killer app” often credited with making the
personal computer ubiquitous in the business world.
Mitch has also been involved in the
EFF (co-founder), Real Networks (founding investor),
the Mozilla Foundation (founding Chair), Linden Research (founding
investor, Board Chair), and UUNET (founding investor),
the first successful independent commercial ISP.

Sean Parker is a partner at Founders Fund and an entrepreneur with a
record of launching genre-defining companies. At age 19, Sean
co-founded Napster and changed how people think about
and share music. In 2001, Sean co-founded Plaxo and served as president
until 2004. Sean helped Mark Zuckerberg launch Facebook and served as founding president from 2004-2005. Sean’s latest success is Causes.

Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms.

Jed Stremel was previously the Director of Mobile at Facebook, where he joined in 2005 as the founding member of the mobile team. Today, Facebook now approaches 100M active users on mobile. His ten years of operating experience also includes mobile roles at Yahoo and Tellme. He is now an investor in early stage companies.

Peter Thiel is a partner at Founders Fund, through which he helps launch many new ventures. He is also president of Clarium, a global macro hedge fund, the founder and chairman of Palantir Technologies, a national security software firm, and a founding investor and board member of Facebook, which serves more than 250 million active users. Previously, he was founder and CEO of PayPal, which manages more than 175 million financial accounts.

Owen Van Natta is the former CEO of MySpace, CEO of Project Playlist, a music sharing website, Chief Revenue Officer and VP of Operations at Facebook, Vice President of Worldwide Business and Corporate Development at, and was a founding member of the team. Owen holds a bachelor’s degree from the University of California at Santa Cruz.


Asana is an effort to reimagine the way people manage information, a new kind of
software product built for the Web from the ground up. With a focus on speed,
collaboration, and ease of use, it radically improves the way groups of people
work together.

Our team is comprised of engineering and thought leaders from Facebook and
Google. A key
strategy contributing to these companies’ success has been the development of
internal software solutions to increase the efficiency of the people who develop
the products. While working at these companies, we split our efforts between
building the products used by hundreds of millions of people and the internal
systems which enabled our teams to do so quickly, collaboratively, and

We founded Asana to dedicate our attention full-time to developing a
beautifully intuitive collaborative information manager which can help any
company work more efficiently. Our system speeds up
knowledge work and communication by minimizing the time leaders
spend trying to keep everyone on the same page and the time that knowledge
workers sink into struggling with disparate tools to do their jobs.

We’re currently mobilizing a team of world-class peers. Our expansion is
sponsored by our recent $9 million round of funding led by Benchmark Capital and
Andreessen-Horowitz. We have already begun reaping the benefits of these two
firms, which have tremendous experience and wisdom in building companies and
helping entrepreneurs succeed.


  • Reason
  • Action in the face of fear
  • Mindfulness & balance
  • Honesty & transparency (internally and externally)
  • Leverage
  • Pragmatism
  • Craftsmanship
  • Chill-ness
  • Being a mensch
  • Company as collective of peers (vs. command-and-control
  • Investing in people
  • Perseverance
  • Admitting when you’re wrong
  • Diving in and fixing problems, even if they’re not yours
  • Intellectualism

  • Trust in wisdom over rules and incentives