Social Media World Forum – virtual.



Day 1  (29 March 2011)

Day 2 (30 March 2011)


Event Chair Welcome & Introduction
Robin Grant, Managing Director, We Are Social


Keynote Panel:
Sit back and tweet: Interactive discussion to examine how some of the leading brands harness and embrace social media marketing
• Is message penetration at the heart of the conversation
• How can you build brand trust – given it is the most important thing in creating brand equity
• Sentiment: the complexity of brand perception and positioning
Babs Rangaiah, Vice President of Global Communications Planning, Unilever
Ben Padley VP, Global Head of Digital Engagement and CRM, Sony Ericsson
Martine Edgell, CRM Specialist, Mercedes Benz UK
Sonia Carter,
Head of Digital Strategy, Cadbury UK

Case Study – Dell’s Evolving Use of Twitter
Kerry Bridge, Global Digital Media Communications Manager, Dell Public Sector

1120 Networking Break



 Discussion: Strategies for developing online communities for all levels
• Characteristics of successful communities – why do some communities flourish while others wither?
• Contrast and compare key strategies for developing online communities
• What can a having an online community achieve? – objectives and how to measure success.
• Is moderation important? How should a group be monitored and managed?
• Case studies of successful companies that have implemented communities for their customers, prospects and employees – investment and ROi
• Brand benefits of building relationships with existing online communities
Barry Rutter, Web Services Manager, British Dental Association
Rob Howard, Founder & CTO, Telligent
Michael Gether, VP, Media & Content, MyCube 
Alan Wolk,
Managing Director of Social Media Strategy, KickApps
Graeme Harvey,
MD, Huzu Tech


Discussion: Customer Insight and Co-Creation Embracing Social Media
• How are brands customer insight managers using social media?  What are the best approaches to market research via social media?
• Engaging customers in decision making processes through social media: Are brands listening? How far can customer views be used in practice?
• Could using social media for insight and co-creation be the future for all FMCG?  What limits does this approach have?
• Impact of treating customers as partners rather than just respondents… engaging the audience. 
• Is co-creation a no-go area for some brands?
Moderator: Justin Pearse,Editor New Media Age
Oliver Lucas, Head of Customer Insight & CRM, New Look
Kerry Bridge, Global Digital Media Communications Manager, Dell Public Sector
Phil Guest,
EVP Global Ad Sales, Sulake (Habbo Hotel)

1300 Networking Break
Afternoon chair: Anthony Edwards, Director of channel strategy, Euro RSCG London 
 Digital engagement: Meaningful crowdsourcing via social media
• How can crowdsourcing build meaningful interaction with your audience?
• What should the aims of crowdsourcing be? What motivations exist for active involvement / can these relationships be leveraged for future engagement?
• Are some problems simply too complex for crowdsourcing to be appropriate?
• Effective social media resources to aid crowdsourcing, and tips for using these to enhance engagement.
Nick Jones, Director, Interactive Services, COI
Enterpsie social media for CRM

Building Consumer Communities: What Does Success Look Like?
 Looking closely into how this has work for different organisations

Sean Greenan, Senior Sales Engineer, Lithium International


Networking Break

The power of social media for customer service & support
• What at the key success factors making social media part of your customer service strategy?
• How do you identify the best social media channels to focus on for your customer base?
• How should social media become integrated into a wider customer service strategy from an operational perspective? Resources, policies, staff training, IT/infrastructure?
• Case studies – who is using social media effectively, how much investment was required and what is the return on this investment?
Bian Salins, Head of Social Media Innovation, BT Customer Service
1610 Close of conference

0930 Event Chair Welcome & Introduction
Bill Scott, COO, easel TV

Interactive Panel: What impact will Social TV have on the media industry as a whole?
• The impact of social networks moving into the TV business
• How Pay TV operators can harness Social Networks and web 2.0 within a multiplatform strategy?
• Will Social Networks take on the role of content aggregators or producers?
• How production companies can use Social Networks as a way to develop new ideas and new talent
• Which aspects of social networks are appropriate for TV?
• Can social networks enhance content discovery?
• Build your own community or use others’?

Moderator: Bill Scott, COO, easeltv  
John Denton,
Managing Editor of TV Platforms, BBC
Andy Gower
, Research Group Leader, BT
Dick Rempt, CEO, Talents Media
Tom Smith,
Founder and Director, GlobalWebIndex

Why is social TV good for consumers?
Jose Alvear, Senior IPTV Analyst, Multimedia Research Group, MRG
1120 Networking Break







Top Tips for Running Awesome Social Video Campaigns
• Social media for distributing & spreading online video content
• Audience demographics reachable with online video
• Defining aims of a campaign; measurable ROI
• Case studies: brand use of online video content
Scott Button, CEO, Unruly Media


Are you there, Producer? It’s me, the audience
• The changing dialogue between the Television producer and the audience.  How is social media changing how audiences view and interact with TV programmes?
• Maximising audience engagement and encouraging participation in order to build a ‘brand’ around a show.
• Using social media tools to build commitment and help drive stories.
Claire Tavernier, Senior Executive Vice President, FMX and WWD, FremantleMedia


Networking Break

Afternoon chair: Claire Adams, Head of Social Media, Euro RSCG London

Bringing Brands Into Play: Social Games
• What are the opportunities for brands to make an impact with social networkers that play games?
– An overview of the scale of social games
• How should brands approach advertising in Social game apps?
– Integration considerations
– Ad funded gameplay experiences
– What would the player find rewarding?
• How can a successful brand campaign in a Social game work within a brand’s Social Media strategy?
– What are the types of messages that will work?
– Which assets can be utilised in advertising touch points in Social Game Apps?
• Examples of delivering branding campaigns into facebook game apps
– Some WildTangent case studies
Bill Clifford, Vice President, Global Ad Sales, WildTangent
Adam Yates, Director, Advertising Sales EMEA, WildTangent


Virtual currency markets and the opportunity they present to marketers
• What is the market for virtual goods and services?
• Challenges of monetizing games – delivering revenues from virtual currency
• Facebook credits and brand integration within virtual currency offers
• Monetizing the social media audience, and using social commerce tools to engage with consumers
Manny Anekal, Global Director of Brand Advertising, Zynga
Gilles Storme, Head of EMEA Advertising Sales, RockYou
Andreas Bodczek,
CEO, SponsorPay

1500 Networking Break

Mobile social media as a marketing tool
• How is mobile social media evolving?
• Mobile usage and patterns
• What audience is most engaged with mobile social media
• How can marketers incorporate mobile elements into their marketing strategy?
• Practical application to marketing campaigns

Cristian Cussen, Director of Business Development, Ning
Mark Watts-Jones, Head of Product Marketing, Everything Everywhere / Orange UK
Alex Musil
, EVP of Product Marketing, Shazam

1610  Close of conference

0930 Event Chair Welcome & Introduction
Toby Beresford,
Chair – DMA Social Media Council, & Commercial Director, Syncapse

Keynote: POWNAR: “The Power of News and Recommendation”
Didier Mormesse
, Senior VP of Advertising Sales Research, Development and Audience Insight at CNN International


Integrated ad campaigns on social media platforms
• How do paid ads fit within social media?
• Targeting and functionality
• Billing terms and structures
• Legal & ethical implications
• What is the role of the media planning agency in SM advertising
• How does this fit with traditional advertising
• Is this an effective use of social media
Moderator: Jack Wallington, Head of Industry Programmes, Internet Advertising Bureau
Paul Armstrong
Head of Social, Mindshare
Maz Nadj,
Head of Social Media, Ogilvy
Malcolm Phillips, Code Policy Manager, ASA
Adam Yates,
Director, Advertising Sales EMEA, WildTangent 

1055 What the ASA remit means to social media
Malcolm Phillips, Code Policy Manager, ASA

Social Media Start-ups
In an interactive session hear from the latest start-ups making waves in the social media space.
Latest new tools and platforms available
What these new tools will bring to the social media landscape
• How useful are they? How are they different from what else is available? 
How can they be integrated into your marketing strategy

Moderator: Dan Martin, Editor,

Nick Martin, CEO and Founder, Planely
Darren Patterson, COO, Media Sift (DataSift & TweetMeme)
Pardeep Kullar, Co-founder,
Eric Lagier, CEO & Co-Founder, Memolane


Social Soapbox Debate: Building your Social Media Plan ?
Shared collective learning – pooling the audience discussing their experiences they have in building their social media strategy – what’s worked and what hasn’t.

Open floor to anyone from the audience to participate, and come up on stage to share their views, and debate things they have learned in building and executing their social media plan?

Lead by: Toby Beresford, Chair – DMA Social Media Council, & Commercial Director, Syncapse


Your Social media toolbox
As an extension of the exhibitor area the social media hub includes interactive workshops from our leading sponsors and exhibitors.  Learn about the latest tools available and how you can implement these into your marketing plans

• Overview of latest social media marketing tools – what’s new

• What’s free – cheap and easy ways to get started? How can you use these tools?

1300 Analysis of advetising opportunities within social gaming
Gilles Storme, Head of EMEA Advertising Sales, RockYou
1330 Accor hotels: Delighting customers by discovering their true voice
Catriona Oldershaw, Managing Director, Synthesio UK
Senior representative, Accor
1400 Live Demo of the Syncapse Platform: Leading Social Media Management Software to Help Marketers Build, Manage and Measure Global Social Presence
Michael Wilson, Senior Manager Business Development, Syncapse
Pete Simmons, European Web Producer, EA (Electronic Arts)

Case Study: Talk Talk – CRM and social strategy
Giles Palmer, Founder & CEO, Brandwatch
Phil Szomszor, Director, Corporate Practice, Citigate Dewe Rogerson

1500 A practical guide to reputation monitoring – when to listen, what to ignore and what to do about what you hear, Steve Richards, MD of Yomego, The Social Media Agency  
1530 How can Meltwater Buzz help monitor your brand?
Managing your online social brand, including a client case study.
Sara Davar, Area Director, Meltwater Buzz
1600 Effective use social media for the teen market
• Who are today’s teen market? How important is SM to them?  What are the usage patterns of teens in SM?
• How safe is SM for the teen market, and what ethical concerns does this raise for SM providers and those using the platforms?
• How important is gaming within social media for teens?
• The future – what are the growth areas?
Chris Seth, General Manager, Stardoll Media

1620 Close of conference