Can markets be rational when humans aren’t?
“Mind Over Money” features some of this new field’s most compelling experiments. We’ll see how the brains and bodies of Wall Street traders respond as they buy and sell stocks. We’ll watch as an ingenious experiment reveals how an excessive number of spending choices can overwhelm consumers’ ability to make rational decisions. Through these entertaining real-life experiments, NOVA will show how mood, decision-making, and economic activity are all tightly interwoven. By delivering unexpected insights from leading analysts and powerful experiments, “Mind Over Money” exposes the mysterious and surprising nature of two of the most powerful forces on our planet: the human mind and money.
- Listen to “The Deciding Factor“, a conversation with Jennifer Lerner.
- Watch the entire program online.