The results are pretty fascinating, as they show great adoption of technology among even very young students, but lingering resistance on the part of school administrators to sanction some of those tools into the classroom.

Here at Ars we spend a lot of time writing about data caps—those ceilings on how much broadband data you can use before your ISP taps you on the shoulder and tells you it’s time to pay more. Depending on where you live, these can range from “inconvenient” to “ruinous.” For instance, consider the Middle East’s Kingdom of Bahrain.

“My capacity refreshes on the 1st of each month and is depleted by the 12th,” writes one Internet user there. “At that point my connection falls to 256Kbps (or if I choose, can maintain the same speed for 1 BD [US$2.65]) a GB.”

“So while Canada’s situation does suck,” he adds, “I wish I was there instead of here.”

As we note below, Canadian ISPs definitely cap data use. That country’s Canadian Radio-Telecommunications Commission seems to think this is a reasonable approach. In fact, the CRTC is currently running a proceeding on how to “discipline” Internet usage in Canada.

Companies like Netflix are “putting a great stress on the Internet and there’s no incentive for companies to invest in maintaining the Internet,” the Commission’s head

Konrad von Finckenstein warned in early February.

That got us wondering as to how the crusade to whip broadband subscribers into proper behavioral patterns is going in other parts of the world. So here’s a quick snapshot of the landline residential broadband data cap situation in the United States, Canada, the United Kingdom, and Australia. We’ll extend this inquiry to wireless and other parts of the globe over the coming months.

The United States

AT&T. 150GB data caps will kick in for AT&T DSL customers as of May 2. First time over,   you get a disciplinary message. Second time, “AT&T will send you a notice advising you that the next time you exceed your allowance—the third time—you will be billed $10 for each 50 GB of data over your allowance.”

Comcast. The ISP announced its 250GB data cap limit in August of 2008. As with Comcast, the first time over, you get a call from the company. “If you exceed 250GB again within six months of the first contact, your service will be subject to termination and you will not be eligible for either residential or commercial internet service for twelve (12) months,” Comcast’s FAQ page explains.

Time Warner Cable. TWC abandoned its disastrous experiment with 100GB for

$75/month in 2009. But the company still has an “acceptable use policy” that lets it reel in anything it experiences as “abuse” of its network,

“including the use of excessive bandwidth.” It has no hard caps, however.

Canada

Rogers Communications. Cable ISP Rogers Communications offers the following “generous” monthly usage allowances.

• Ultra Lite – 2 GB
• Lite – 15 GB
• Express – 60 GB
• Extreme – 80 GB
• Extreme Plus – 125 GB
• Ultimate – 175 GB

If you exceed these limits, you’ll be charged from CAN$.50 to CAN$5.00 a gigabyte, depending on which plan you’re on, with a maximum extra charge of $50 a month. Rogers lowered some of its data cap ceilings last July, just as Netflix streaming entered the Canadian market.

Bell Canada. Bell Canada’s Essential Plus plan (CAN$24.95 a month) offers download speeds of “up to” 2 Mbps with a data limit of

2GB of bandwidth per month. Bell’s top speed Fibe 25 Plan (25Mbps) sets the cap at 75GB. In the middle there’s Fibe 6 (6 Mbps), with a ceiling of

25GB per month.

TekSavvy. Canada is in the middle of a long argument over whether to apply usage-based billing rules to smaller, competitive ISPs that connect with Bell Canada and Rogers for network access. At the beginning of this year the Canadian Radio-Telecommunications Commission (CRTC)

was poised to impose metered billing on indie ISPs, with a 15 percent discount.

As a consequence, Ontario-based TekSavvy announced that it would impose 25GB a month data caps on subscribers,

down from 200GB. But outrage over the CRTC’s move forced the government to back down. It was in the context of this uproar that von Finckenstein’s “disciplinary” remark emerged.

At present, TekSavvy offers residential DSL for CAN$31.95/Month at “up to” 5Mbps with a 300GB a month data cap, or with no data cap for CAN$8 more. Subscribers can also buy a cheaper plan with no cap at a slower throughput rate.

United Kingdom

BT. Right now, BT advertises the following data caps.

BT Total Broadband Option 1	10GB
BT Total Broadband Option 2	40GB
BT Total Broadband Option 3	Unlimited*
BT Infinity Option 1	40GB
BT Infinity Option 2	Unlimited*

But BT says the telco plans to remove these limits at some point in the future.

“As BT continues to invest in the network and network bandwidth we can now remove these restrictions and ensure the experience of the wider customer base,” declared Mayuresh Thavapalan, general manager of Consumer Broadband at BT Retail. “On completion there will be no individual user controls targeted at atypical users on our BT Total Broadband and BT Infinity products.”

Although Option 3 and Infinity Option 2 are advertised as unlimited, reports say they slow down when subscriber usage strays past 300GB. And the asterisks next to those plans lead to a caveat that they are “Subject to Network Management.”

“Customers who are classified as very heavy users will experience significantly reduced speed at peak times,” BT warns, “(typically 5pm-midnight every day but these times may change depending on the demand on the network) for a period of 30 days, or for as long as very heavy use continues. This applies to customers on all Options.”

Virgin Media. Virgin Media’s “up to” 10Mbps fibre broadband is actually pretty close to that—about 9.66Mbps, according to Ofcom. And it comes with “unlimited downloads,” boasts the company.

We think you deserve more. So no matter which of our fibre optic broadband packages you chose, you get unlimited¹ downloads. That means you can download as much music, as many films and as many photos as you want without having to worry about going over any kind of limit.

Ars readers are no doubt staring at the “1” next to “unlimited.” It points to Virgin’s acceptable use and traffic management policies. The acceptable use language bars activities that are “illegal,” “unlawful,” or “inconveniecing [sic] other internet users.”

The traffic management policy notes that

“at peak times we also slow down the speed of file sharing traffic—that’s services like Limewire, Gnutella, BitTorrent and Newsgroup (Usenet) traffic. You will, of course, still be able to use these services, but downloads and uploads will take longer during these peak periods.”

In other words, Virgin’s unlimited downloads are subject to disciplinary limitations, albeit without data caps.

Australia

Telstra BigPond. Telstra’s BigPond broadband plans come with caps, but when consumers reach their limit, they’re not charged extra cash. Rather, as in Bahrain, BigPond slows them down. And we’re talking about serious brakes here. After 2GB, the Turbo 2GB Liberty plan throttles from 1500Kbps (ADSL) or 8Mbps(Cable) to 64Kbps. Ditto for the 30Mbps Cable plan.

Those packages cost AUS$9.95 and AUS$19.95, respectively. For AUS$49.95 you can buy the BigPond Elite 50GM Liberty plan, which comes with a 50GB cap. For AUS$20 more, the 200GB Liberty tier comes with a larger caps and a “generous” 256Kbps speed after hitting your threshold.

Optus. Optus’ high speed Internet plans have caps too, but subscribers are “disciplined” in a somewhat different manner. For example, the 30GB plan allows you to consume 10GB during “peak” times and 20GB during off peak hours, which Optus defines as so:

Peak data is for use between 12pm-12am AEST/ADST. Off Peak data is for use between 12am-12pm AEST/ADST If you exceed your off peak data allowance, usage will be counted towards peak data allowance.

Once subscribers reach these limits, the ISP drops their speed to around 8Mbps to 64Kbps. For the 120GB plan plug 50GB peak and 70GB off peak into that scenario. For 500GB it’s 250/250 for AUS$69.99.

iinet. Australia’s second largest telco ISP, iinet, offers a similar approach.

“If you exceed your quota, we just shape your download speeds for the remainder of your billing month,” iinet assures consumers.

So the ADSL1 Home1 plan offers 1500/256Kpbs upload and download speeds with a 5GB peak and 5GB off-peak data cap for AUS$34.95. If consumers go beyond that, their throughput rate is shaped down to

256/128Kbps, or 256/256 for other plans. Some plans include throttling discipline that goes as low as 65Kbps.

“At the end of your monthly cycle, the normal speeds of your plan will resume and your quota will be reset,” iiNet promises. “We never charge excess fees on plans that include shaping. If the customer wants the service to remove the shaping before the quota reset, they must upgrade their plan.”

too cool

Finding Our Voice

In the future we will be Google, and Google will be us–the online giant will make us better humans. That’s according to soon-to-be ex-CEO Eric Schmidt speaking today at DLD 11 conference
in Germany.

Schmidt announced this week that he’s departing his role as Google’s CEO, and then it emerged
he was winning a $100 million golden parachute as a thank-you for his
time in charge of one of the world’s most important tech companies.
Perhaps that’s why he felt he could reveal some of his forecasts for the
future at Google. A future he was careful to note he’ll be involved in
(promising he’ll be at Google for at least “the next decade”).

After some preamble about his time at Google, Schmidt got to the good stuff: The future is mobile, he thinks, driven by the “device of our time,” the smartphone–and the tablet. Children now have two states of existence, aided by this trend–“asleep or online.” Within two years Schmidt sees smartphone sales outstripping desktop PC sales, and the mobile sector is growing eight times faster than traditional PCs did at the same stage in their evolution. Soon the majority of online action will happen from mobile devices, and landlines will effectively be dead for phone-call purposes.

Then Schmidt got brave: Unconnected devices today are “no longer interesting,” he thinks. Soon everything, but everything, will be hooked up to everything over wireless nets. A good example of the phenomena this enables, Schmidt said, is Google’s recent efforts at a spoken-word universal speech translator app–which connects to many, many servers over the Net to give you access to near real-time voice recognition and translation.

So far so good, but then came the most fascinating bit of the whole speech. Computers, Schmidt thinks, can, when used ubiquitously and interactively and with cloud-like access to remote supercomputer powers can give us “senses” we didn’t know were possible. “Think of it as augmented humanity” he suggested.

That’s Augmented humanity. Not augmented reality, an idea we’ve been getting used to. It’s a subtle twist but an important one. Many tools may be trusted to “augment reality” to appeal to a more digitally interactive culture–you could be happy using Layar on your phone to find a nearby beach, then Around.Me to find a good bar, Yelp to find a restaurant, and Word Lens to live-translate the foreign language menu for you. It’s an interactive process, driven by consumer choice.

But augmented humanity implies inserting tech deliberately in the way of normal life, to better it. And Schmidt’s unspoken line is that job should fall to Google–it has diverse tools that operate in all of these “augmented info” spaces and beyond, and if they were all centralized and presented to you seamlessly via Android smartphones, then it could improve the human race. After all, thanks to its vast user-info databases, Google already knows pretty much everything about you, and almost what you’re thinking about where you’re going next (as Schmidt has previously noted.) He caveated his argument with lots of references to the phrase “with your permission,” obviously concerned he was overstepping the user-privacy boundary. But do we trust Google with the future of 21st century humankind? There’s a big assumption here that Google will always promise not to be evil.

Or is Schmidt revealing that it really is time for him to move on?

To read more news on this, and similar stuff, keep up with my updates by following me, Kit Eaton, on Twitter.

March 29, 2011
∞

An Obvious Next Step

915420097396941738

• Posted at 4:29 PM

I’m a very lucky guy. Over the past twelve years, I’ve had the good fortune to work on two huge projects that happened to be the right idea at the right time. These ideas attracted brilliant, idealistic people to do the incredibly hard work of making them work for millions of other people across the globe. And through each, I learned a tremendous amount about business, products, and people.

I spent about five and a half years of my professional life on Blogger. Though not a headline-grabber these days, it has continued to evolve and grow to be one of the top 10 web services on the planet. It’s the place where tens of millions of people turn to freely share their thoughts with the world—and where hundreds millions more go to read those thoughts. It was a tiny fraction of that size when I left over six years ago, so I really must thank the awesome team of Googlers who have been shepherding it since. I’m also extremely grateful to the leaders of Google for giving Blogger the room to thrive. I’m still proud to have been among them for a short time.

I’ve now spent about five years on Twitter, as well—in a variety of different capacities. Twitter has a funny history. It spent its first six months as a side project of Odeo, a company I was running that didn’t have a lot of traction. Twitter didn’t have much traction either, so we shed Odeo, Inc. and pulled them both into Obvious Corp. When Twitter started to really take off, a year after it started, we spun it into its own corporation and made Jack the CEO. In theory, Obvious could then pursue new projects, but I spent more of my time as active Twitter chairman, which included everything from helping raise funds to coding. In spring of 2008, I was fully sucked in by the Twitter tornado, serving full-time as chief product officer at first and then CEO, which I did for two years.

After stepping down from CEO six months ago, my mind started to wander. The reason I left Blogger/Google when I did is that I felt it had reached a place where it was on solid ground and in capable hands (at the time, Jason Goldman’s as product manager). Though still an independent company, I realized Twitter may be at a similar point today. So, as was reported in various places yesterday, I’ve decided to scale back my role at the company. (I’m still involved, but it’s no longer my full-time job.)

I’m not ready to talk about what I have planned next, but I will venture a prediction about what’s next for Twitter: It will be bigger and better.

When I took the CEO job, there were many who didn’t think Twitter would last this long. Today, even the naysayers have begrudgingly accepted it’s not disappearing anytime soon. I have the utmost confidence that, like Blogger, Twitter will grow an order of magnitude more (even though that’s a much taller order, given its size already). The momentum is just incredibly strong, critical mass has been reached, and the dark days of imminent technical meltdown are over.

It’s not that momentum and critical mass haven’t been lost before in this industry. And there is still a massive amount of work to do—to build a business, but also to simply complete the vision we’ve had for the product for a long time.

There are many people in the company who share that vision, and I have the utmost confidence in them. Founders, in general, get an out-sized share of the credit for any successful company. There are hundreds of people at Twitter now, some of whom have been there for years and played critical roles. There are those whom you know by name and others you may never have heard of individually, but they have all contributed to the company’s success. I’d venture to say it’s one of the finest teams ever assembled in the Internet industry, and it’s the accomplishment of which I’m most proud. Not just because they are people who are good at their jobs, but because they’re good people.

When I was running the company, I felt very privileged that this amazing group had granted me leadership. (It practically brought me to tears on multiple occasions, during our all-hand’s meetings, when someone demonstrated their unique and heartfelt awesomeness.) It was they who collectively helped Twitter mature from a quirky, wobbly toddler of a service with great potential but way too much attention for it’s own good to an operation that is becoming—if not already has become in some areas—world class. And it is they who will take it to the next level, which will surprise us all.

So, really, what’s next?
First of all, I’m not disappearing from Twitter. I remain on the board of directors and will frequently meet with many folks there to help in any way I can.

However, now that Twitter is in capable hands that aren’t mine, it’s time to pick up a whiteboard marker and think fresh. There are other problems/opportunities in the world that need attention, and there are other individuals I’d love to get the opportunity to work with and learn from. (Details to come.)

While I doubt I’ll get so lucky a third time, as my good friend Biz Stone likes to say, “Creativity is a renewable resource.” Let’s see what happens.

Good friend JD Lasica asked me to answer some fantastic questions for a post he published in celebration of Engage. I poured so much of myself into the responses, that I felt it was worth sharing here with you as well.

Many of the lessons and observations below are important for you as a champion, decision maker, entrepreneur, or executive.  Social Media is not only changing how we communicate, we are also changing the culture of business from the outside in and from the bottom up. In doing so, businesses, of all shapes and sizes, will magnetize communities. As such, the intentional creation and crafting of a useful and meaningful culture in business will create a competitive advantage, giving people a reason to align and ultimately embody and extend your purpose and mis

Alex Beim

Simple Ideas, Technology & Human Experience

up soon in live webcast from uni magee, northern ireland. cool

 

Day 1  (29 March 2011)

Day 2 (30 March 2011)

0930 Event Chair Welcome & Introduction Robin Grant, Managing Director, We Are Social   SESSION ONE: SOCIAL MEDIA FOR BRAND MANAGEMENT 0945 Keynote Panel: Sit back and tweet: Interactive discussion to examine how some of the leading brands harness and embrace social media marketing • Is message penetration at the heart of the conversation • How can you build brand trust – given it is the most important thing in creating brand equity • Sentiment: the complexity of brand perception and positioning Babs Rangaiah, Vice President of Global Communications Planning, Unilever Ben Padley VP, Global Head of Digital Engagement and CRM, Sony Ericsson Martine Edgell, CRM Specialist, Mercedes Benz UK Sonia Carter, Head of Digital Strategy, Cadbury UK 1045 Case Study – Dell’s Evolving Use of Twitter Kerry Bridge, Global Digital Media Communications Manager, Dell Public Sector   1120 Networking Break SESSION TWO: SOCIAL CRM & COMMUNITY BUILDING 1150  Discussion: Strategies for developing online communities for all levels • Characteristics of successful communities – why do some communities flourish while others wither? • Contrast and compare key strategies for developing online communities • What can a having an online community achieve? – objectives and how to measure success. • Is moderation important? How should a group be monitored and managed? • Case studies of successful companies that have implemented communities for their customers, prospects and employees – investment and ROi • Brand benefits of building relationships with existing online communities Barry Rutter, Web Services Manager, British Dental Association Rob Howard, Founder & CTO, Telligent Michael Gether, VP, Media & Content, MyCube  Alan Wolk, Managing Director of Social Media Strategy, KickApps Graeme Harvey, MD, Huzu Tech 1230 Discussion: Customer Insight and Co-Creation Embracing Social Media • How are brands customer insight managers using social media?  What are the best approaches to market research via social media? • Engaging customers in decision making processes through social media: Are brands listening? How far can customer views be used in practice? • Could using social media for insight and co-creation be the future for all FMCG?  What limits does this approach have? • Impact of treating customers as partners rather than just respondents… engaging the audience.  • Is co-creation a no-go area for some brands? Moderator: Justin Pearse,Editor New Media Age Oliver Lucas, Head of Customer Insight & CRM, New Look Kerry Bridge, Global Digital Media Communications Manager, Dell Public Sector Phil Guest, EVP Global Ad Sales, Sulake (Habbo Hotel) 1300 Networking Break Afternoon chair: Anthony Edwards, Director of channel strategy, Euro RSCG London  1400  Digital engagement: Meaningful crowdsourcing via social media • How can crowdsourcing build meaningful interaction with your audience? • What should the aims of crowdsourcing be? What motivations exist for active involvement / can these relationships be leveraged for future engagement? • Are some problems simply too complex for crowdsourcing to be appropriate? • Effective social media resources to aid crowdsourcing, and tips for using these to enhance engagement. Nick Jones, Director, Interactive Services, COI  1430 Enterpsie social media for CRM Building Consumer Communities: What Does Success Look Like?  Looking closely into how this has work for different organisations Sean Greenan, Senior Sales Engineer, Lithium International 1500 Networking Break 1530 The power of social media for customer service & support • What at the key success factors making social media part of your customer service strategy? • How do you identify the best social media channels to focus on for your customer base? • How should social media become integrated into a wider customer service strategy from an operational perspective? Resources, policies, staff training, IT/infrastructure? • Case studies – who is using social media effectively, how much investment was required and what is the return on this investment? Bian Salins, Head of Social Media Innovation, BT Customer Service 1610 Close of conference

0930 Event Chair Welcome & Introduction Bill Scott, COO, easel TV SESSION ONE: SOCIAL TV  0945   Interactive Panel: What impact will Social TV have on the media industry as a whole? • The impact of social networks moving into the TV business • How Pay TV operators can harness Social Networks and web 2.0 within a multiplatform strategy? • Will Social Networks take on the role of content aggregators or producers? • How production companies can use Social Networks as a way to develop new ideas and new talent • Which aspects of social networks are appropriate for TV? • Can social networks enhance content discovery? • Build your own community or use others’? Moderator: Bill Scott, COO, easeltv   John Denton, Managing Editor of TV Platforms, BBC Andy Gower, Research Group Leader, BT Dick Rempt, CEO, Talents Media Tom Smith, Founder and Director, GlobalWebIndex 1045 Why is social TV good for consumers?  Jose Alvear, Senior IPTV Analyst, Multimedia Research Group, MRG 1120 Networking Break   1200           Top Tips for Running Awesome Social Video Campaigns • Social media for distributing & spreading online video content • Audience demographics reachable with online video • Defining aims of a campaign; measurable ROI • Case studies: brand use of online video content    Scott Button, CEO, Unruly Media 1230 Are you there, Producer? It’s me, the audience • The changing dialogue between the Television producer and the audience.  How is social media changing how audiences view and interact with TV programmes? • Maximising audience engagement and encouraging participation in order to build a ‘brand’ around a show. • Using social media tools to build commitment and help drive stories. Claire Tavernier, Senior Executive Vice President, FMX and WWD, FremantleMedia 1300 Networking Break Afternoon chair: Claire Adams, Head of Social Media, Euro RSCG London SESSION TWO: SOCIAL GAMING & VIRTUAL CURRENCIES 1400 Bringing Brands Into Play: Social Games • What are the opportunities for brands to make an impact with social networkers that play games? – An overview of the scale of social games • How should brands approach advertising in Social game apps? – Integration considerations – Ad funded gameplay experiences – What would the player find rewarding? • How can a successful brand campaign in a Social game work within a brand’s Social Media strategy? – What are the types of messages that will work? – Which assets can be utilised in advertising touch points in Social Game Apps? • Examples of delivering branding campaigns into facebook game apps – Some WildTangent case studies Bill Clifford, Vice President, Global Ad Sales, WildTangent Adam Yates, Director, Advertising Sales EMEA, WildTangent 1430 Virtual currency markets and the opportunity they present to marketers • What is the market for virtual goods and services? • Challenges of monetizing games – delivering revenues from virtual currency • Facebook credits and brand integration within virtual currency offers • Monetizing the social media audience, and using social commerce tools to engage with consumers Manny Anekal, Global Director of Brand Advertising, Zynga Gilles Storme, Head of EMEA Advertising Sales, RockYou Andreas Bodczek, CEO, SponsorPay 1500 Networking Break  SESSION THREE: MOBILE SOCIAL MEDIA  1530 Mobile social media as a marketing tool • How is mobile social media evolving? • Mobile usage and patterns • What audience is most engaged with mobile social media • How can marketers incorporate mobile elements into their marketing strategy? • Practical application to marketing campaigns Cristian Cussen, Director of Business Development, Ning Mark Watts-Jones, Head of Product Marketing, Everything Everywhere / Orange UK Alex Musil, EVP of Product Marketing, Shazam 1610  Close of conference

0930 Event Chair Welcome & Introduction Toby Beresford, Chair – DMA Social Media Council, & Commercial Director, Syncapse 0940 Keynote: POWNAR: “The Power of News and Recommendation” Didier Mormesse, Senior VP of Advertising Sales Research, Development and Audience Insight at CNN International   SESSION ONE: SOCIAL MEDIA ADVERTISING 1010 Integrated ad campaigns on social media platforms • How do paid ads fit within social media? • Targeting and functionality • Billing terms and structures • Legal & ethical implications • What is the role of the media planning agency in SM advertising • How does this fit with traditional advertising • Is this an effective use of social media Moderator: Jack Wallington, Head of Industry Programmes, Internet Advertising Bureau Paul Armstrong Head of Social, Mindshare Maz Nadj, Head of Social Media, Ogilvy Malcolm Phillips, Code Policy Manager, ASA Adam Yates, Director, Advertising Sales EMEA, WildTangent  1055 What the ASA remit means to social media Malcolm Phillips, Code Policy Manager, ASA SESSION TWO: SOCIAL START-UPS 1115 Social Media Start-ups In an interactive session hear from the latest start-ups making waves in the social media space.  • Latest new tools and platforms available  • What these new tools will bring to the social media landscape • How useful are they? How are they different from what else is available?   • How can they be integrated into your marketing strategy    Moderator: Dan Martin, Editor, BusinessZone.co.uk Nick Martin, CEO and Founder, Planely Darren Patterson, COO, Media Sift (DataSift & TweetMeme) Pardeep Kullar, Co-founder, LikeOurselves.com Eric Lagier, CEO & Co-Founder, Memolane SESSION THREE: SOCIAL SOAPBOX 1215 Social Soapbox Debate: Building your Social Media Plan ? Shared collective learning – pooling the audience discussing their experiences they have in building their social media strategy – what’s worked and what hasn’t. Open floor to anyone from the audience to participate, and come up on stage to share their views, and debate things they have learned in building and executing their social media plan? Lead by: Toby Beresford, Chair – DMA Social Media Council, & Commercial Director, Syncapse  SESSION FOUR: SOCIAL MEDIA TOOL BOX 1300 Your Social media toolbox As an extension of the exhibitor area the social media hub includes interactive workshops from our leading sponsors and exhibitors.  Learn about the latest tools available and how you can implement these into your marketing plans • Overview of latest social media marketing tools – what’s new • What’s free – cheap and easy ways to get started? How can you use these tools? 1300 Analysis of advetising opportunities within social gaming Gilles Storme, Head of EMEA Advertising Sales, RockYou 1330 Accor hotels: Delighting customers by discovering their true voice Catriona Oldershaw, Managing Director, Synthesio UK Senior representative, Accor 1400 Live Demo of the Syncapse Platform: Leading Social Media Management Software to Help Marketers Build, Manage and Measure Global Social Presence Michael Wilson, Senior Manager Business Development, Syncapse Pete Simmons, European Web Producer, EA (Electronic Arts) 1430 Case Study: Talk Talk – CRM and social strategy Giles Palmer, Founder & CEO, Brandwatch Phil Szomszor, Director, Corporate Practice, Citigate Dewe Rogerson 1500 A practical guide to reputation monitoring – when to listen, what to ignore and what to do about what you hear, Steve Richards, MD of Yomego, The Social Media Agency   1530 How can Meltwater Buzz help monitor your brand? Managing your online social brand, including a client case study. Sara Davar, Area Director, Meltwater Buzz 1600 Effective use social media for the teen market • Who are today’s teen market? How important is SM to them?  What are the usage patterns of teens in SM? • How safe is SM for the teen market, and what ethical concerns does this raise for SM providers and those using the platforms? • How important is gaming within social media for teens? • The future – what are the growth areas? Chris Seth, General Manager, Stardoll Media 1620 Close of conference

MOBILE SOCIAL MEDIA